Digital Strategy 101

Course Description
Digital Strategy 101 will teach you the fundamentals of online organizing and digital campaign strategy, including theoretical frameworks for organizing online, developing a theory of change, communications and new media outreach, fundraising as part of your campaign or organization mission, engaging your email list in an authentic and powerful way, social media strategies, and integration with on the ground field efforts. You will also participate in a simulated campaign project to put your new skills into action.

This course runs 14 weeks, from February 20 - May 25, 2012. Apply Now! 

Applications will be accepted on a rolling basis until the course is filled.

Course Schedule*

Lecture and Demonstration:
Every Tuesday, 2:00-3:30 PM ET

Coaching and Feedback:
Every Thursday, 1:30-3:00 PM, or 5:30-7:00 PM ET

* Times and order of classes for this course are tentative. Final course schedule will be posted soon.

Course Topics

• Introduction to Digital Strategy, Organizing, Campaigning, and Theory of Change; Introduction of Campaign Test
• Message, Narrative, and Communication (including email, writing, blogging, text, management)
• Money, Fundraising, and Resources (integrated online fundraising, paid advertisement, list growth)
• Metrics, Analytics and Evaluation of Effectiveness
• Mobilization, field integration, putting it all together
• Presentation of Course Campaigns

This course runs 14 weeks, from February 20 - May 25, 2012. Apply Now!

To be accepted, candidate must be committed to using the skills learned actively.

Want to learn about our other courses? Visit the New Organizing University home page!

The cost of this course is $700, and scholarships are available to qualified students. For more information on cost, scholarship, course credit, and other common questions, visit our FAQ and/or Policy pages.

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